Episode 9 – How to Utilize Your Book as a Recruitment Tool

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How can you turn trauma and the taboo into a practical handbook? Jane Duncan Rogers is a coach, speaker, and not-for-profit founder who helps people establish end-of-life plans. Today she joins Lucy to discuss how her book, Before I Go, helped her package her personal experience into an effective and palatable guide that seeks to change the way we think about “The D-Word”. Not only has she turned a conversation-stopper into a tool to use with her clients, she’s created training material for new end-of-life plan coaches.

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Timestamps:

9:37 – How unpacking emotional work in a business-like way helps you be more firm with your audience.

11:28 – The importance of having a supportive network.

15:10 – What it means to be sitting on a “mountain of value”.

18:18 – How writing helps bring your specialties and experience together cohesively.

19:39 – Why you’re never lost for content when you’ve got a book in your repertoire.

21:46 – How your book acts as a recruitment tool.

30:24 – The key things Jane’s book has brought her.

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Episode 8 – The Writer Process: How to Write Your Business Book

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Once you’ve developed a thorough outline for your business book, how do you actually get it written?

Working through a clear process is the most effective way to get your book out of your head and onto paper.

In this episode, Lucy explains her W.R.I.T.E.R. Process, a step-by-step model to completing your manuscript.

She shares how to write your first draft quickly, how to recruit beta readers, and how to review your book objectively.

You’ll hear how to work the W.R.I.T.E.R. Process from start to finish for a better, more polished business book.

Episode 8 - The Writer Process: How to Write Your Business Book

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Timestamps:

02:04 – An overview of Lucy’s W.R.I.T.E.R. Process and what you must have done first

05:49 – The three key elements to writing and how to get your first draft done

16:05 – How to get objective and review your manuscript

23:39 – The ideal sequence to work through your notes to improve your draft

28:40 – The five places you can find beta readers, why you need them, and how to approach them

39:21 – How to edit your manuscript for consistency and clarity

42:43 – The two steps you need to repeat before handing your polished manuscript off for publishing

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Episode 7 – How to Conquer Self-Doubt When Writing Your Business Book with Audrey Chapman

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Who the hell are you to write a book? If you’re an aspiring entrepreneurial author, you can’t miss today’s episode.

Audrey Chapman, sales strategist, and author joins Lucy to discuss how she conquered self-doubt and wrote a book that allowed her to dig deep and reap the rewards.

You’ll hear how writing Love Selling: How to Sell Without Selling Out was a transformative experience — one that landed her a six-figure contract.

Get comfortable, because Audrey is going to answer that nagging question, “Am I good enough?” (Hint: the answer is YES.)

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Timestamps:

05:33 – How writing a book adds weight to your professional experience.

07:00 – The unexpected place you’ll find your ROI after writing a book.

10:34 – Facing your internal dialogue of self-doubt.

18:18 – Audrey’s life-changing shift in perspective that came from her writing process.

21:07 – Audrey’s advice to get started writing.

 

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A Book of One’s Own Challenge

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The lack of female representation in the winners of the first Business Book Awards led Lucy McCarraher on a journey to unpack the gender gap in business book publishing.

What is holding women back from writing and publishing their business books?

How can we close the gap and encourage women to share their expertise?

In this bonus episode, Lucy provides some troubling statistics, shares how the Business Book Awards got proactive about representation and fills you in on her mission to get 50 more women to write their book this year.

Will you join the challenge?

Bonus Episode - The A Book of One's Own Challenge

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Timestamps:

02:00 – This history of the Business Book Awards and shocking statistics about women in publishing

04:54 – Do you need to step out of your comfort zone? How women are held back by lack of confidence, fear of criticism, and limited mentorship

07:09 – How we can all work to reduce the gender gap in business book publishing

10:27 – Lucy’s mission for the 2020 Business Book Awards and how you can join the challenge

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Episode 6 – Using Your Book to Build Your Confidence and Visibility – Without Feeling Like a Salesman with Antoinette Oglethorpe

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As a woman in business, it can be daunting to sell yourself.

We often minimise our professional experience and undervalue our knowledge.

But what if you could package your expertise in a way that would build your confidence, client base, and visibility — without feeling pushy?

Today Lucy is joined by Antoinette Oglethorpe, leadership coach, and author, to discuss how she did exactly that.

Take some notes; you’re going to learn how Antoinette’s book, Grow Your Geeks, impacted her business and transformed the way she sells.

Using Your Book to Build Your Confidence and Visibility - Without Feeling Like a Salesman with Antoinette Oglethorpe

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Timestamps:

04:29 – How to tackle your fears and get over the idea that you don’t have anything to say.

08:28 – The anxiety that surrounds taking risks and why “selling yourself” can be difficult for women.

15: 25 – What it means to write a book that sells you.

20:16 – The role of writing a book plays in building your business.

21:44 – Gaining confidence and clarity in yourself and your business.

23:51 – Antoinette’s advice for writing your own business book.

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Episode 5 – How to Position Your Book

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In order for your book to be as valuable an asset as possible, you must position it perfectly before publishing.

It’s imperative that you take the time to plan its alignment with your business and target market.

Luckily, Lucy has an exact model for you to follow and she is sharing it with you today.

You’ll hear the details of her P.L.A.N. method and the precise action steps you need to take to position your book.

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Timestamps:

02:00 – What is the P.L.AN. method?

03:45 – How to position yourself as an author

06:20 – How to clarify who you’re writing for

12:05 – How to determine what your ideal client wants to hear, and where you need to meet them

15:06 – How unpacking the solution and benefits you offer will position you as a unique provider

16:33 – Why standardizing your unique processes is important for establishing intellectual property

20:37 – What your book needs to sell you without sounding like a marketing brochure

22:10 – How and why you need to let your P.L.A.N. compost

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Episode 4 – Overcoming Self Sabotage and Fear with Tara Halliday

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Impostor Syndrome is a pervasive phenomenon that leads you to doubt your abilities and accomplishments.

Tara Halliday’s book UNMASKING: The Coach’s Guide to Impostor Syndrome unpacks the realities of Impostor Syndrome and teaches coaches how to help their clients through feelings of insecurity.

Today Tara joins Lucy to discuss self-sabotage, fear, and the value of writing.

With a Ph.D. in engineering and two decades of experience working as a therapist and coach, she brings a unique perspective about what’s holding you back — and how to get over it.

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Timestamps:

08:00 – Why writing a book is valuable, even if no one reads it.

13:42 – Why women tend to write about people-oriented subjects — and why that’s okay.

18:23 – Why your book is a gift, and your story is valuable.

20:54 – How an accountability partner can help your writing process.

29:09 – The benefits of writing a business book.

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Episode 3 – 10 Women Archetypes

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As an aspiring entrepreneurial author, it’s important for you to have the tools to get through the writing process without being sidetracked, losing confidence, or giving up.

As Lucy was writing A Book of One’s Own and unpacking her interviews with women entrepreneurs, she got to know ten women archetypes. These archetypes can either distract you from your goal or help you plan, write, and publish your book.

Today Lucy introduces you to the archetypes, teaches you how to spot them, and shows you how to call upon your female superpowers.

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Timestamps:

03:21 – How Lucy discovered the ten archetypes, and why it’s important to understand them

07:09 – The three archetypes that sap our self-confidence, and how to confront them

13:37 – The three archetypes that ambush us, and how to keep them from derailing your process

19:48 – The three archetypes related to our superpowers as women

 

26:20 – How you can evolve into the final archetype that expands your influence, increases your income and makes an impact

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Episode 2 – How to Become an Authority Figure in Your Niche with Jane Frankland

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What if you could have financial capital and an engaged audience behind your book before it’s published?

Jane Frankland joins Lucy to discuss how she harnessed the power of crowdfunding to validate her idea and gain visibility before ever releasing InSecurity: Why a Failure to Attract and Retain Women in Cybersecurity is Making Us All Less Safe.

Hear how this cybersecurity consultant and entrepreneur generated buzz and got booked for speaking engagements while writing to challenge the status quo in a male-dominated field.

You don’t want to miss this episode about Jane’s unique path to authorship.

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Timestamps:

02:31 – Jane’s approach to turning one report into a fully-researched, science-backed book.

08:45 –  How Jane transitioned from speaking for free to getting paid for her appearances.

13:48 – How Jane got paid for her book — before it was ever written!

17:41 – How Jane got her family’s blessing to write her book.

19:37 – The important conversations Jane’s book is starting in her industry.

24:43 – The ritual that helped her stay on track.

30:58 – Jane’s tips to write your own business book.

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Episode 1 – Why You Should Write Your Business Book

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Fewer women than men are doing the one thing that can automatically increase credibility, income, and reach: writing a book.

Lucy McCarraher is an author, mentor, publisher, and speaker. She is on a mission to inspire more women entrepreneurs to write their business book and claim their authority.

Today she reveals the 6 C’s that discourage women from writing and the five reasons they must push through their self-doubt and get their book published.

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Timestamps:

03:12 – Why do fewer women write their business books than men? What Lucy found when analyzing the results of the Business Book Awards

08:43 – What are women up against in publishing? The 6 C’s women face in business and book-writing

15:48 – Why writing your book is not a selfish process

18:26 – The first reason you need to write a business book: What the planning process does for you

20:06 – Reason two: How your book’s content works for you

21:42 – Reason three: How authorship changes your standing in your industry

23:34 – Reason four: How your book sells you

25:00 – Reason five: The magic of writing a good book

27:24 – How to get started on your writing journey


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